Overview
In 2007, Expatica delivered an annual audience of over 4.8 million people from the most desirable demographic group in Europe - Internationals. This group is among the most mobile, affluent and educated in the world. Expatica targets expatriates with unprecedented accuracy, reach and frequency, allowing companies to communicate extremely effectively with potential customers.

Attributes
Expatica reaches true internationals – those resident for long-term, yet temporary stays. Forty percent of readers have been in-country more than five years; 22% each year are newcomers.

Most readers come from English-speaking countries, with a significant and increasing number being mobile Europeans. Demonstrating their spending power and mobility, they take an average of 10.3 international trips per year; disposable income for housing, travel and clothing is almost €4,000 per month.

Readers are typically double-income, no-kids and are high users of international banking, private insurance, luxury goods and travel, professional, relocation and real estate services and education.

Purchase intention
Internationals need your products to begin and enhance their lives abroad. Fifty percent of Expatica’s readers use at least one advertised product. High value international and local products and services are used heavily by internationals, often repetitively as they move between countries.

A leading demographic
Expatica’s audience is comprised of decision-makers and opinion-leaders in key economic sectors. Readers or their partners work in senior positions for government, industry, professional services and media.

Expatica’s readership is worldly, educated and savvy; they are keen to identify and use winning products and services for themselves and their companies, and to spread them as they move between assignments. Internationals are the ultimate brand ambassadors, and Expatica delivers them – every day.